CiscoASEAN Virtual Partner Conference Data Center & Cloud Annamalai Chockalingam Regional DC & Cloud Leader, ASEAN Charles Apdua DC Partner Business Dev Specialist, ASEAN

Aviation Industry – Dashboards - Controls & Safety ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

IoT Sensors On-Prem (manufacturing, Cloud energy, retail) Big Data There Is Nothing Public Analytics “CENTER-ED” Cloud About Data Anymore Autonomous Smart Vehicles Cities 5G Telco Enterprise Edges Branches ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

An end-to-end Platform Framework with AIOps Visibility Insight Action Traditional Cloud Orchestration Business Alerting Correlation Incident Management Application Engine Resource scaling Infrastructure AI / ML Cost optimization Network Unified API Network configuration Security Dashboard Security enforcement © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Focus on the Five Network Assurance ACI & Insights HyperFlex IWO/CWOM Intersight Lead with Upsell to Discount Intel & Boost software Premier differential Funding © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

People Extended team FY21 Org Chart (ASEAN DC) Kwai Seng Prasad Lai Radhakrishnan TSA LeadAPJC ASEAN HX/UCS PSS Anna Chockalingam Chris Alviar Joseph ASEAN DC PSS Leader TSA (Multi-Cloud) Yap DC Networking PSS Shankar Narayan Direct reports Srikanta TSA (HX+DP) Jarut Nyoman Nakaramaleerat Ashish B. Suryan DC VSS Thailand Singapore PSS Indonesia PSS Mgr TH, VN, PH Lydia Chang Janus Ng ASEAN DC ASEAN DC Hann Lee Shan Sun. TBH, SGP G9 VSS (SGP) VSS (MYS) Place Singapore PSS Malaysia PSS Singapore PSS holder (Approved Req) DC PAM Channels Team Akkamon Long Ton Mai Charles Apdua Srihiran Vietnam PSS Cordero ASEAN DC PAM Thailand PSS Philippines PSS ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

Q2 & H2 FY21 Focus, Initiatives & Plans ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. CisCisccoo ASASEEANAN VViirtrtuuaall P Paartrtnneer r CCoonnffeererennccee

Cisco HyperFlex Pre-Configured VDI Bundles with Distys 50 Users 100 Users Up to 500 Users 3 * HX220 Nodes 3 * HX220 Nodes 3 + 1 HX220 Nodes • 2 * Intel 4210 CPU • 2 * Intel 4210 CPU • 2 * Intel 6238 CPUs • 192 GB Memory • 384 GB Memory • 768 GB Memory • 6 * 1.2 GB • 6 * 960 GB SSD • 7 * 3.8 TB SSD . 2 * 4th Gen Fabric Supports 25/40/100 Gb Interconnect 6454 © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Use Case + CWOM Application Intelligent Provisioning Challenge: Scaling infrastructure to meet resource demands is manual, slow and complex Visibility Insight Action © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Use Case + CWOM Application Intelligent Provisioning Challenge: Scaling infrastructure to meet resource demands is manual, slow and complex Visibility Insight Action Underutilized $Capacity Design Oversubscribed $Capacity Design © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Use Case + CWOM Application Intelligent Provisioning Challenge: Scaling infrastructure to meet resource demands is manual, slow and complex Visibility Insight Action Re-Configure Optimized $Capacity Design $Capacity Design Optimized Re-Configure © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Use Case + CWOM Application Intelligent Provisioning Challenge: Scaling infrastructure to meet resource demands is manual, slow and complex 1 Visibility 2 Insight 3 Action + IWO/CWOM IWO/CWOM CWOM Business and application Application performance Constraint removed by performance issue issue correlated with underlying right-sizing infrastructure detected infrastructure constraints environment 4 Feedback loop confirms improvement in business and application performance © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Day 2 AI-Ops Stack Cisco ACI Intent “What you want to happen” Intent-based network for data center Cisco Network Insights Cisco Network Assurance Analytics Assurance “What is happening” “What will/should happen” Traffic analysis Configuration analysis Active monitoring What is wrong and how to fix it ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

Investment Protection Discontinued Brocade Directors Current Latest Forklift Forklift Forklift Forklift Forklift Forklift Brocade12000 Brocade 24000 Brocade 48000 Brocade DCX Brocade DCX 8510 Brocade X6 Brocade X6 Forklift Forklift Forklift McDATA 6064 McDATA 6140 McDATA i10K 1G 2G 4G 8G 16G 32G Future Cisco MDS 9500 Directors Cisco MDS 9700 Directors Cisco’s idea of investment protection: Supports products for 10+ years Consistent OS, management software and support © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference Cisco continues to provide long-term investment protection

We need your support to… Lead with HX - Be aggressive against HPE+Nutanix & Dell-EMC) • Be aggressive & leverage Intel MeetComp & Boost Funding for all HX deals • Include Intersight Premier & IWO/CWOM • Include Post-sales Training – increases stickiness & technology familiar Day 2 Ops – Nexus Insight – Target Key ASEAN Accounts • At least 1 accounts per Partner teams in FY21 • Exploring existing ACI Accounts for Day 2 Ops for incremental funnel • For all DCN requirements lead with ACI / N9K • For all new ACI customers lead with DCN Premier • For existing Nexus & ACI customers, position Day 2 Operations – Nexus Insight AI Ops – AppD & IWO/CWOM Joint bundled promotion • For non-Cisco DC customers & competitors installed base • At least 1 per Partner teams in FY21 MDS Priority Account focus by Ent & MA, Public Sector, CMD & Small biz. • 9148 EOSL current Cisco customers & MDS 9148 Refresh, • Brocade target takeout program, Partner Teams to help us to focus in a targeted accounts ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. CisCisccoo ASASEEANAN VViirtrtuuaall P Paartrtnneer r CCoonnffeererennccee

Partner Promotions and Incentives ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. CisCisccoo ASASEEANAN VViirtrtuuaall P Paartrtnneer r CCoonnffeererennccee

Cisco HyperFlex Hyperconvergence made Simple, Scalable and Secure HyperFlex offer: Networking included at No Additional Cost Example Raw Capacity Capacity HyperFle CPUs RAM Storage Included Bundles* Capacity RF2 RF3 x Nodes Per node per node per node Networking Entry Plus 21.6 TB 17.7 TB 11.8 TB 3 X 2 X 4210 128GB 6 X 1.2TB Unlock the power of HyperFlex now with HX220 these great Bundles, which all include M5, industry leading networking at no additional Value Hybrid 2 X 4216 cost. There are a wide variety of choices, 43.2 TB 35.5 TB 23.7 TB 6 X 2.4TB including the examples shown here. Value Plus 3 X 2 X 5120 256GB HX240 M5, 2 X FI6454: Value Capacity 108 TB 88.7 TB 59.1 TB Hybrid 2 X 4110 6 X 6TB 18 X 10/25Gbps 3 X 6 X + 2 X Performance 17.2 TB 14.2 TB 9.5 TB HX220 2 X 6130 960TB 40/100 Contact your Cisco M5, Flash SSD Gbps Account Manager 3 X Performance 68.4 TB 56.8 TB 37.9 TB HX240 2 X 6130 384Gb 6 X 3.8TB Capacity M5, Flash SSD 3 X 6 X 1TB All NVMe 18 TB 14.8 TB 9.9 TB HX220 2 X 6130 NVMe M5, Flash SSD ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. CisCisccoo ASASEEANAN VViirtrtuuaall P Paartrtnneer r CCoonnffeererennccee * The CPU in the bundle can be changed, plus the memory and storage capacity can be increased, to meet your business needs.

While Cisco Offers World-Class HyperFlex Solutions, Challenges Enabling Partners Remain Lack of partner program Inability to market to help partners build expertise as Cisco practice HyperFlex partner Customers struggle Partner front-end identifying partners with pricing is not competitive HCI skills and deal registration is difficult ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

Rewarding Cisco partners that… HyperFlex Authorization Achieve competency with Cisco HyperFlex solutions Enabling Partners to Deliver Hyperconverged Invest in their practice to drive Infrastructure HyperFlex sales Earn high customer satisfaction in deployment / operation of HyperFlex solutions ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

Partners Must Meet the Following Requirements to Earn the HyperFlex Authorization Required Recommended SE SE SE SE AM AM Express Cisco HyperFlex Implementing Cisco HyperFlex Sales Training Cisco Express Systems Engineer exam HyperFlex (DCIHX) Regional continuous specialization (Online | 60-mins | $80 USD) (Optional : Classroom | 3- training offerings (Data Center track) days | $3,500 USD) As an added benefit to early onboarding partners, Cisco will be offering free trainings at pre-designated locations in all regions. Space is limited, but all partners are welcome to sign up until classes are full. In addition to the free trainings, Cisco will continue to offer classes in additional locations at the regular price through the Cisco Learning Locator. For more information on times and locations of the Cisco sponsored trainings visit our Partner Training Sales Hub © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

The HyperFlex Authorization is a “Win-Win” For Partners and Cisco Build capability to Simplify deal registration offers address growing HCI to accelerate pipeline generation market opportunity and sales closing cycle Promote brand as Receive priority attendance at trusted Cisco HyperFlex Cisco-sponsored HyperFlex partner training Receive up-front discount on Cisco HyperFlex solutions ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

HyperFlex Specialized Badges Upcoming and Certificate Badges Certificate © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Partner Incentive • Cisco HyperFlex Partner by invitation only • Sell Cisco HyperFlex with Intersight to a New Customer and earn up to US$20,000 per sale • Payout Schedule: $5,000 payout for deal > $50,000 $10,000 payout for deal > $100,000 $20,000 payout for deal > $200,000 Cisco Partner Offers How to Participate • To qualify for the incentive, the opportunity must be HyperFlex registered prior to the order placement • A MOU will be created for partner online acceptance New Customer • Intersight License must be purchased for all HX servers in Partner Incentive FY21 a single HyperFlex + Intersight order Payment • Order must be placed between 25 Nov 2020 and 24 July 2021 • Payment to the Partner directly from Cisco via the MOU tool ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. • Maximum of four payouts per Partner company Cisco ASEAN Virtual Partner Conference

Partner Incentive • Offer complimentary training to your Cisco HyperFlex customers • Enrich your pre-sales proposals by including complimentary Cisco HyperFlex Management & Operations Training • Training is delivered via a Cisco Learning Partner in: • English, Mandarin, Korean, Japanese Cisco Partner Offers • Virtual Classroom with Labs How to Participate HyperFlex • Request complimentary customer training Management & Operations • Once approved, you will be sent an invitation to forward to your customer inviting them to enrol in the course at no- Customer Training charge. Payment • No charge ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

Cisco Workload Optimization Manager Seed & Nurture Program ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. CisCisccoo ASASEEANAN VViirtrtuuaall P Paartrtnneer r CCoonnffeererennccee

Add a multicloud control Small: WOM-STRT-S100 • 100 VMs (1yr) CWOM Standard Edition point to your deals • 8 Hr. Remote Rapid Success Engagement • $22k List Price* Introductory Level Optimization across Medium: WOM-STRT-S500 customer multicloud environment • 500 VMs (1yr) CWOM Standard Edition • 8 Hr. Remote Rapid Success Engagement CWOM Starter Packs • $85k List Price* Discounted product licenses and remote Large: WOM-STRT-S1K deployment services to start your customer’s • 1,000 VMs (1yr) CWOM Standard Edition journey with CWOM and create expansion • 8 Hr. Remote Rapid Success Engagement opportunities quickly • $163k List Price* Extra Large: WOM-STRT-A2K Customer outcomes • 2,000 VMs (1yr) CWOM Standard Edition ! • 8 Hr. Remote Rapid Success Engagement er Automate workload level actions to reduce time • $295k List Price* m wasted assuring environmental performance o t s Extra Large: WOM-STRT-A2K-B u • 2,000 VMs (1yr) CWOM Standard Edition c Help your customer optimize existing cloud instances er • 8 Hr. Remote Rapid Success Engagement p or plan for cloud migration ne • $151k List Price* o t Expedite datacenter migration, consolidation or i m i refresh w/intelligent workload sizing and placement L ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. * Standard Discount 20% OIP Discount 30% - no exceptions CisCisccoo ASASEEANAN VViirtrtuuaall P Paartrtnneer r CCoonnffeererennccee

DCN Promotions 1H-FY21 DCN Software License Offerings, Cisco ACI, Nexus 9000, 7000, 3000 Series ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. CisCisccoo ASASEEANAN VViirtrtuuaall P Paartrtnneer r CCoonnffeererennccee

MINT services for DCN Global Support For Partners • Practice development • Accelerate sales • Business expansion or coverage/skills gap See detail: cs.co/MINT ACI PoV ACI SW Upgrade ACI Greenfield NAE ACI Migration SKU: CX-MINT-DCN ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. CisCisccoo ASASEEANAN VViirtrtuuaall P Paartrtnneer r CCoonnffeererennccee

Sample Scope Guides: MINT for DC Networking Please refer to the sample scopes below to get an understanding of an entry-level mentored install package. You will need to conduct a scoping session with a MINT Partner to get a customized quote and SOW. Use Cases Mentoring Units ACI Software Upgrade CX-MINT-DCN 25 units ACI Greenfield Deployment CX-MINT-DCN 70 units ACI Brownfield Migration CX-MINT-DCN 100 units © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Conduct a scoping session with a MINT service partner Tailor the scope of the mentored install based on the needs of your customer, as well as the capabilities and availability of your engineers. 24-48 24-48 hours hours Request Scope Quote • Determine the use cases that • Meet with a MINT service partner • MINT service partner will assess will address your customers’ to discuss your key objectives, their level of effort to generate a pain points needs, and timeline quote of MINT SKU quantities • Complete the request form to • Establish pre-requisites, roles, • MINT service partner will provide schedule a scoping session responsibilities, and outcomes for a SOW to channel partner for the project services 2-4 business days from Request to Quote © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

MDS Partner Seller Rewards ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. CisCisccoo ASASEEANAN VViirtrtuuaall P Paartrtnneer r CCoonnffeererennccee

Unlimited Partner Incentive (MDS) Entries $12 - $149K $150K- above Reward Platform AM SE AM SE Links HW / SW attached Win With Cisco MDS $250 $250 $1,200 $1,200 Seller Rewards E-Certifications Rewards Points Reward Platform AM SE AM SE Links Learn and Be Cisco Black Belt 20,000 = MDS Black Belt Rewarded US $100 Contact Amber Ang [email protected] for more details © 2020 Cisco and/or its affiliates. All rights reserved. *Applicable for New, Existing and Refresh Customers Cisco ASEAN Virtual Partner Conference Smarter Faster Simpler Contact Amber Ang [email protected] for more details

Have you got the Perfect Pitch? Cisco RDE Perfect Pitch Partner Contest ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

Cisco RDE Perfect Pitch Partner Contest At A Glance Timeline Sales Pitch Topic Options Prizes November 26, 2020 – Pick one topic or combination st nd 1 x Champion, 1 x 1 Runner up & 1 x 2 Runner up March 17, 2021 RDE StrategicThemes pertheatre Secure Remote Work • iPhone 12 Pro Max 512GB per Champion winner Target participants individual Return To Workplace st • iPhone 12 64GB per 1 runner-up winnerindividual Flexible MultiCloud nd AM’s, SE’s, PSS’s from Cisco • Apple Watch Series 6 per 2 runner-up winner partners or distributors, in Zero Trust Security Individual single or in a team of two End-to-End Visibility Company enrolment: www.cisco.com/go/ppe Participant Registration: Participant Registration RDE Perfect Pitch Salesconnect page: http://cs.co/apjcrdepp © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

The Sales Pitch The RDE Sales pitch is expected to be delivered to the CXO’s, IT / Network / Application managers of a customer. It’s a cross Architecture initiative. You may pick one topic or combination / end-to- end pitch of the RDE’s strategic themes below (could be vertically aligned to specific customer vertical or generic) Enrollment Due (Nomination & Registration): Dec 31, 2020 RDE StrategicThemes Secure Remote Work Enablement Training / 1st Round Jan 4 - Feb 23, 2021 Evaluation: Return To Workplace Flexible MultiCloud Final round Evaluation / Top 3 Selection: Feb 24 - Mar 12 2021 Zero Trust Security Announcement of Winners: Mar 17, 2021 End-to-End Visibility © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Call to Action and Support Lead with HX - HyperFlex New Customer Incentive FY21 | HX Auth AI Ops – IWO/CWOM Seed and Nurture Day 2 Ops – Utilize Mentored Install Network Training MDS Priority – Partner Incentive for MDS RDE - Perfect Pitch Partner Contest ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference