Cisco Visual Networking Index: Forecast and Methodology, 2015–2020 White Paper Global Consumer Internet Traffic, 2015–2020 This category encompasses any IP traffic that crosses the Internet and is not confined to a single service provider’s network. Internet video streaming and downloads are beginning to take a larger share of bandwidth and will grow to more than 80 percent of all consumer Internet traffic by 2020 (Table 8). Consumer Internet Traffic, 2015–2020 Definitions 2015 2016 2017 2018 2019 2020 CAGR Web, email, and data – Includes 2015–2020 web, email, instant messaging, By Network (PB per Month) and other data traffic (excludes file sharing) Fixed 39,345 48,223 59,294 72,442 88,399 107,375 22% Mobile 3027 5127 8326 12,609 18,436 26,080 54% File sharing – Includes peer-to-peer (P2P) traffic from all recognized By Subsegment (PB per Month) P2P systems such as BitTorrent and Internet video 28,768 38,116 50,512 66,263 86,708 109,907 31% eDonkey, as well as traffic from web- based file-sharing systems Web, email, and data 7558 9170 11,061 12,752 14,060 17,006 18% File sharing 5965 5938 5858 5742 5645 5974 0% Online gaming – Includes casual online gaming, networked console Online gaming 82 126 189 294 421 568 47% gaming, and multiplayer virtual- By Geography (PB per Month) world gaming Asia Pacific 14,534 18,052 22,955 29,193 37,012 46,709 26% Internet video – Includes short- North America 13,097 16,659 20,793 25,520 30,720 36,780 23% form Internet video (for example, YouTube), long-form Internet video Western Europe 6957 8618 10,712 13,088 16,180 19,723 23% (for example, Hulu), live Internet Central and Eastern Europe 3481 4424 5764 7561 10,079 13,056 30% video, Internet video to TV (for example, Netflix through Roku), Middle East and Africa 1192 1770 2692 4013 6013 8874 49% online video purchases and rentals, Latin America 3111 3828 4704 5675 6831 8312 22% webcam viewing, and web-based video monitoring (excludes P2P Total (PB per Month) video file downloads) Consumer Internet traffic 42,372 53,351 67,621 85,051 106,834 133,454 26% Total IP traffic 72,521 88,719 108,533 132,101 160,561 194,374 22% Table 8 Global Consumer Internet Traffic, 2015–2020 © 2016 Cisco and/or its affiliates. All rights reserved. 14