Cisco Visual Networking Index: Forecast and Methodology, 2015–2020 White Paper Global Consumer-Managed IP Traffic, 2015–2020 Managed IP video is IP traffic generated by traditional commercial TV services (Table 13). This traffic remains within the footprint of a single service provider, so it is not considered Internet traffic. (For Internet video delivered to the STB, refer to Internet video to TV in the section “Global Consumer Internet Traffic, 2015-2020.”) Consumer-Managed IP Traffic, 2015–2020 2015 2016 2017 2018 2019 2020 CAGR 2015–2020 By Network (PB per Month) Fixed 16,166 18,969 21,686 24,320 26,687 28,754 12% By Geography (PB per Month) North America 8143 9412 10,604 11,724 12,572 13,227 10% Asia Pacific 5335 6308 7183 8072 8930 9785 13% Western Europe 1965 2278 2565 2811 3042 3153 10% Latin America 392 537 746 974 1238 1526 31% Central and Eastern Europe 272 344 465 581 709 829 25% Middle East and Africa 61 90 123 159 196 234 31% Total (PB per Month) Managed IP video traffic 16,166 18,969 21,686 24,320 26,687 28,754 12% Table 13 Global Consumer-Managed IP Traffic, 2015–2020 © 2016 Cisco and/or its affiliates. All rights reserved. 19

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