CiscoASEAN Virtual Partner Conference Partner with Customer Experience To be Future Ready Shashank Luthra Managing Director, Services Sales and DTO, ASEAN, Cisco

The journey race to business resilience Accelerate recovery and growth with Cisco Customer Experience team Build a Harness the power Create a trusted Resilient Distributed of multi-cloud to enable workplace and secure, Enterprise Architecture agile workplaces remote workforce To drive your business outcomes Minimize Enable Speed time ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference risk transformation to value

Delivering Customer Outcomes, Together Break-fix Lifecycle Success Reactive + Proactive From To Predictive People People + Learning +Insights + Digital ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

Partner Opportunities with CX Invest in Lead with Resell Lifecycle Outcomes 2x 15 recurring 70%+ points higher bookings growth programming bookings services margin ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference

Cisco CX Success Portfolio Solution Support Business Critical Smart Net Total Care Services Operate Software Support Success Tracks with CX Cloud Advanced Services DevNet/Learning Scaled with Partners © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Solution Support Your multiproduct or multivendor solution Benefits 44% 213% faster five year 1 2 resolution service ROI 32% 17% more efficient lower hardware management of opex2 2 operations The right kind of support service for your multiproduct / multivendor solution 1 January 2019 Cisco internal study of 10,000 support cases showing Solution Support resolves complex issues on ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. average 44 percent faster than product support. 2 2017 IDC Business Value Study for Cisco Services. Read the full report and executive summary. Cisco ASEAN Virtual Partner Conference

Business Critical Services (BCS 3.0) Create a resilient, adaptive, and transformative IT Packaged Tiers Expertise Premier Specialized Expertise from Partners and Cisco Address the Scrum Services Advantage changing priorities Proactively address your top initiatives throughout of your large the lifecycle with flexible IT engagements. Accelerate multi-domain Essentials technology Cisco solutions Expert-as-a-Service adoption and Close technology gaps by adding the precise transformation expertise you need to perform at peak levels. Optimize performance and de-risk IT Expertise powered by analytics, insights, and automation Core networking Data center Security Collaboration © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

BCS Packaged Tiers Partner Options Resell Deliver Cisco interacts directly with customers Own customer interaction Complement your services with BCS Access Cisco CX expertise and AI Earn rebates and promotional discounts © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

BCS Specialized Expertise Partner Options Expertise Create your own Augment your Sell and deliver Resell 1 Specialized 2 services with 3 Cisco Specialized 4 Specialized Expertise offers Cisco expertise Expertise Expertise Design, Migration, Validation and On-site asset management Onboarding and adoption Implementation services Perimeter security services Lifecycle management programs Network/device monitoring and for IT infrastructure maintenance operations Requirements workshop Project, Change and Program Training and learning management Increasing resale + increasing demand for your high value services = Increased profitability © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

BCS Accelerates Successful Customer Outcomes Packaged Tiers Expertise Premier Specialized Expertise from Partners and Cisco Advantage Essentials 50% 74% 70% 66% More successful Better Faster software Faster transformations performance upgrades time to market © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Success Tracks Level 4 A suite of service solutions Level 3 Includes level 3 Level 2 Includes level 2 Includes level 1 Level 1 Expert More personalized expert guidance Resources Trusted Increasing level of support Support Insights and Proactive and predictive Analytics Contextual Increased workforce effectiveness Learning CX Cloud ©© 2020 2020 CCiisscoco a annd/d/oorr iittss aaffiffilliiaatteess.. AAllll rriighghttss r reesseerrvveed.d. Cisco ASEAN Virtual Partner Conference Campus Network | Data Center | Security | Collaboration | Cloud | IoT

CX Cloud: Everything at your digital fingertips CX Cloud PX Cloud Bi-directional, real-time information exchange Telemetry AI/ML Use Cases Contextual Digital © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference Learning Experience

Promotions to Fuel Your Profitability Promotions expire May 1st, 2021 Solution Support Business Critical Success Tracks Services Services program rebate Services program rebate Services program rebate + + + 2% bonus rebate 3% bonus rebate for BCS Essentials, bonus rebates increased Advantage, and Premier From: 1% | 3% | 5% + To : 2% | 4% | 6% Up to 50% promotional discounts based on Customer Experience Specialization © 2020 Cisco and/or its affiliates. All rights reserved. Cisco ASEAN Virtual Partner Conference

Call to action Solution Support Business Critical Success Tracks Services • Deepen understanding of value • Identify your ideal option to • Enable your teams on offer and proposition leverage BCS 3.0 CX Cloud • Identify sweet spot in your • Work with Cisco services sales to • Identify customers that will value customers’ infrastructure identify prospective customers offer • Do targeted upselling • Conduct joint sales efforts • Test offer with customers Work with your local services sales team © 2020 Cisco and/or its affiliates. All rights reserved. to win together!! Cisco ASEAN Virtual Partner Conference