Cisco Visual Networking Index: Forecast and Methodology, 2015–2020 White Paper Overview of VNI Methodology The Cisco VNI methodology has been developed based on a combination UN, telecommunications regulators, and others. Upon this foundation of analyst projections, in-house estimates and forecasts, and direct data are layered Cisco’s own estimates for application adoption, minutes collection. The analyst projections for broadband connections, video of use, and kilobytes per minute. The adoption, usage, and bit-rate subscribers, mobile connections, and Internet application adoption assumptions are tied to fundamental enablers such as broadband speed come from SNL Kagan, Ovum, Informa Telecoms & Media, Infonetics, and computing speed. All usage and traffic results are then validated IDC, Gartner, AMI, Verto Analytics, Ookla Speedtest.net, Strategy using data shared with Cisco from service providers. Figure 1 shows the Analytics, Screen Digest, Dell’Oro Group, Synergy, comScore, Nielsen, forecast methodology. Maravedis, Machina Research, ACG Research, ABI Research, Media Partners Asia, IHS, International Telecommunications Union (ITU), CTIA, Figure 1 Cisco VNI Methodology Incorporates Fundamental Enablers of Adoption and Usage Connections Adoption Traffic Usage Bit rates and speeds © 2016 Cisco and/or its affiliates. All rights reserved. 7
